ABOUT US
Our Story
Jennifer McRoberts started Bethink Interiors (now Be.Group) in 2020 following a distinguished career at renowned design firms across North America.
Inspired by many impactful mentors and leaders in the profession , Jennifer recognized the potential to establish her own firm that could focus on her true passion, ‘to help and impact the world in a meaningful way’.
Be.Group was born out of a want and need to provide high value interior design services, focused on enveloping all things wellness.
Today, Be.Group stands as a trusted partner for businesses and individuals seeking expert interior design and wellness solutions in Vancouver. Jennifer specializes in translating clients' visions into reality, ultimately creating living environments that cultivate growth, success and wellness.
OUR PARTNERSHIPS, CLIENTS + SPACES DESIGNED FOR
Jennifer McRoberts
Founder and Principal, Registered Interior Design
An award-winning designer, Jennifer brings 15+ years of experience and knowledge in the interior design industry to Be.Group. Her work spans over a multitude of sectors, ranging from corporate design and retail to healthcare, fitness facilities and community-based projects.
Beyond her impressive interior design credentials, Jennifer possesses a unique skill set incorporating feng shui principles and human/design psychology. This holistic approach enables Be.Group to create spaces that harmonize aesthetics and functionality all while enhancing the well-being of occupants.
When she’s not in the office, you’ll find Jennifer at one of Vancouver’s fitness studios or running the Seawall. Or you might find her drinking copious amounts of coffee and eating doughnuts. It’s all about balance, right?
